Articles
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Hiring a Marketing Agency vs. Full-Time Marketing Manager
When scaling a business, marketing is crucial. Startup founders initially juggle multiple roles, but eventually face a key decision: hire a full-time marketing resource or partner with a specialized agency. The right choice depends on your business stage, runway, funding stage and overall Founder preferences.
Fractional Growth Marketing Teams: How Startups Can Scale Faster in 2025
Discover how fractional growth marketing teams can help startups scale efficiently in 2025 by providing cost-effective, flexible, and expert marketing solutions.
Growth Marketing Strategies for Startups: 5 Mistakes to Avoid in 2025
Discover the top 5 growth marketing mistakes startups must avoid in 2025. Learn actionable strategies for data-driven, personalized, and compliant digital marketing.
Startup Growth Marketing Playbook 2025: Strategies to Scale from Seed to Series A
Discover key strategies for scaling your startup from Seed to Series A in 2025, including data-driven insights, AI personalization, and growth hacking tactics.
Lean Startup Marketing Strategy: 9 Actionable Steps for Rapid Growth in 2025
Best Growth Marketing Tactics for Startups in 2025: What's Working Now
Discover the top growth marketing tactics for startups in 2025, including AI-driven personalization, influencer partnerships, and community building.
How to Build a High-Impact Startup Growth Marketing Plan: Step-by-Step Guide for 2025
Discover a comprehensive step-by-step guide to crafting a high-impact startup growth marketing plan for 2025, complete with actionable strategies and insights.
7 Proven Growth Marketing Strategies for Startups in 2025 (With Real-World Examples)
Discover 7 proven growth marketing strategies for startups in 2025, complete with real-world examples to drive your business success.
Hiring a Marketing Agency vs. Full-Time Marketing Manager
When scaling a business, marketing is crucial. Startup founders initially juggle multiple roles, but eventually face a key decision: hire a full-time marketing resource or partner with a specialized agency. The right choice depends on your business stage, runway, funding stage and overall Founder preferences.
How to Maximise Your Returns from Influencer Marketing
Influencer marketing is all the rage with every brand hoping to land the top influencers and hoping to go viral. In this article we cover the basics of influencer marketing, types of influencers and their pros/cons, an important checklist while picking your influencer and common pitfalls to avoid.
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
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How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
The Growth Hiring Matrix
Hiring for growth at early stage startups is a big pain-point for Founders. Many repeat the same mistakes as their predecessors of hiring an agency just to wait and see them fail in a few months. We go deep into why agencies fail, what are the alternatives, and why will they work or not work for your startup.
Digital Marketing Agencies for Startups: Why they always Fail!
We talked to 20 early stage Founders and all of them are firing their marketing agency! So we deep dived into what's going wrong and why digital marketing agencies are designed to fail for early stage startups.
Marketing is Math
Making marketing decisions is tough for Founders. We talk about a principal which is the core behind every marketing decision and can help startup Founders navigate the challenges of marketing and growth.
The Growth Trilemma
Every startup wants to grow fast and get high quality customers without spending money. But is it even possible? Enter the biggest hurdle: The Growth Trilemma
10-min Delivery Wars
We analyze the quick-commerce segment which is catching a lot of eyeballs. Read to know why is everyone jumping into 10-min delivery, what to expect, and who are the top players!
Top 10 Predictions for 2022
2022 is going to be all about change! Startups, Funding, Remote Work, Web3 will drive this change!
Flexiple - Idea Validation Report
Read about the Startup riding the growth of Freelance workers
Idea Validation Report: CRED
Our take on what is CRED's business goal and how it fares in our Idea Validation Tool
Freelance Economy
The Freelance economy is like the elder sibling 🧓 to the younger 'cool' Creator Economy 👶
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Status
Status (and its many faces, like prestige, fame, recognition) and Money are important aspects of our society.
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Bullshit Industrial Complex
Recycling work by others as an analysis to present yourself as an expert.
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Validating Your Business Idea
Validating your business idea is not easy! Trust me, I have been through this grind 😫
Idea Validation Bootcamp
Have you ever had a great startup idea, but never took action. Later you hear about a startup building the exact same idea!?
Side Hustle Ideas
A side hustle is any type of employment undertaken in addition to one’s full-time job.
Hiring a Marketing Agency vs. Full-Time Marketing Manager
When scaling a business, marketing is crucial. Startup founders initially juggle multiple roles, but eventually face a key decision: hire a full-time marketing resource or partner with a specialized agency. The right choice depends on your business stage, runway, funding stage and overall Founder preferences.
How to Maximise Your Returns from Influencer Marketing
Influencer marketing is all the rage with every brand hoping to land the top influencers and hoping to go viral. In this article we cover the basics of influencer marketing, types of influencers and their pros/cons, an important checklist while picking your influencer and common pitfalls to avoid.
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
A Founder’s Guide to Marketing Metrics
ROAS is a favorite metric among marketers, often showcasing impressive figures. While ROAS is effective, it doesn't tell the full story alone. To truly gauge marketing success, founders should combine ROAS with other metrics like Conversion Rate, CTR, ROI, CAC, and Customer Lifetime Value (LTV). This comprehensive approach helps optimize strategies, set realistic goals, and ultimately improve marketing effectiveness. Dive into the full article to understand how these metrics work together to refine your marketing strategy.
Quick Commerce & it’s Second Order Effects
Quick commerce is taking over our metros. This is leading to more online orders, more online payments even more traffic on the street. But what are we missing, is there a long term impact that we are all missing? We try to answer this question and more
The Growth Hiring Matrix
Hiring for growth at early stage startups is a big pain-point for Founders. Many repeat the same mistakes as their predecessors of hiring an agency just to wait and see them fail in a few months. We go deep into why agencies fail, what are the alternatives, and why will they work or not work for your startup.
Digital Marketing Agencies for Startups: Why they always Fail!
We talked to 20 early stage Founders and all of them are firing their marketing agency! So we deep dived into what's going wrong and why digital marketing agencies are designed to fail for early stage startups.
Marketing is Math
Making marketing decisions is tough for Founders. We talk about a principal which is the core behind every marketing decision and can help startup Founders navigate the challenges of marketing and growth.
The Growth Trilemma
Every startup wants to grow fast and get high quality customers without spending money. But is it even possible? Enter the biggest hurdle: The Growth Trilemma
10-min Delivery Wars
We analyze the quick-commerce segment which is catching a lot of eyeballs. Read to know why is everyone jumping into 10-min delivery, what to expect, and who are the top players!
Top 10 Predictions for 2022
2022 is going to be all about change! Startups, Funding, Remote Work, Web3 will drive this change!
Flexiple - Idea Validation Report
Read about the Startup riding the growth of Freelance workers
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