Building Your Curiosity
.jpg)
My core need is to be curious and to know things, but do I really know it? This can only be tested if I make a business out of it.
- Kunal Shah
This is such an important point that Kunal makes. It has immense value in the process of building your passion, converting ideas and dreams into action helps us determine some very important questions:
- Is the idea valuable?
We tend to overvalue our ideas, but testing its value with its intended customers is another story. It gets us closer to reality and saves us from the hardships of executing an idea not valued by your customers. See how you can validate your idea
- Am I the right person to execute this idea?
Just because it is your idea/dream does not make you the best person to execute it (at least not with the current skill set), we need a reality check on this before we commit and go big. Executing the idea as an experiment gives us a sneak peak into what it takes and do we have the skill set required for the same.
- Am I really passionate about this idea?
Building anything from scratch is not easy, specially when the results are unpredictable. What will keep you going is your passion and belief in the idea, which is tested when you start building and face the ground reality
Read More
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
.png)
How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
Schedule a Call Today
Discuss your Growth challenges
.png)