Building Your Curiosity
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My core need is to be curious and to know things, but do I really know it? This can only be tested if I make a business out of it.
- Kunal Shah
This is such an important point that Kunal makes. It has immense value in the process of building your passion, converting ideas and dreams into action helps us determine some very important questions:
- Is the idea valuable?
We tend to overvalue our ideas, but testing its value with its intended customers is another story. It gets us closer to reality and saves us from the hardships of executing an idea not valued by your customers. See how you can validate your idea
- Am I the right person to execute this idea?
Just because it is your idea/dream does not make you the best person to execute it (at least not with the current skill set), we need a reality check on this before we commit and go big. Executing the idea as an experiment gives us a sneak peak into what it takes and do we have the skill set required for the same.
- Am I really passionate about this idea?
Building anything from scratch is not easy, specially when the results are unpredictable. What will keep you going is your passion and belief in the idea, which is tested when you start building and face the ground reality
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Hiring a Marketing Agency vs. Full-Time Marketing Manager
When scaling a business, marketing is crucial. Startup founders initially juggle multiple roles, but eventually face a key decision: hire a full-time marketing resource or partner with a specialized agency. The right choice depends on your business stage, runway, funding stage and overall Founder preferences.
How to Maximise Your Returns from Influencer Marketing
Influencer marketing is all the rage with every brand hoping to land the top influencers and hoping to go viral. In this article we cover the basics of influencer marketing, types of influencers and their pros/cons, an important checklist while picking your influencer and common pitfalls to avoid.
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
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