Freelance Economy
The Freelance economy is like the elder sibling 🧓 to the younger 'cool' Creator Economy 👶
Both are very similar, yet different.
- The Freelance economy took all the risks and set the path for the Creator economy 🛣️
- It did everything that was uncool but made it work 👨🏭
- It had lower adoption due to some challenges, which the Creator Economy won't face due to advancing tech solutions 👩💻
But still both will survive side-by-side! 🤝
Welcome to Round 3 of Economies of Work:
Creator Economy vs. Freelance Economy ⚔️
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Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
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How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
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