Job Economy
The Creator Economy is poised to take over the world!
But how does it fare against the incumbent: The good old '9-to-5'!
Let's get to Round 1: Creator Economy vs. Job Economy
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How to Maximise Your Returns from Influencer Marketing
Influencer marketing is all the rage with every brand hoping to land the top influencers and hoping to go viral. In this article we cover the basics of influencer marketing, types of influencers and their pros/cons, an important checklist while picking your influencer and common pitfalls to avoid.
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
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