Gig Economy
The Creator economy has a lot to thank the Gig economy for! 🙏
- Side-gigs have evolved into side-hustles 💞
- Creator economy tools are heavily inspired by tools and platforms built for the gig economy 🛠️
- And much more!
But what differentiates the two work economies? 🤷♀️
Welcome to Round 2: Creator Economy vs. Gig Economy ⚔️
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Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
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How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
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