Idea Validation Bootcamp
Have you ever had a great startup idea, but never took action. Then a few years later you hear about a startup successfully building the exact same idea!?
No!?
Well it has happened to me thrice!
First was in 2008, I got really crazy about momo's (have you had Balco market momo's in Delhi?! Yumm!). I was hell bent on starting a momo's chain focusing on hygiene and high quality standards. Seemed so obvious, but I never took any action.
Same year Wow Momo's was founded, and now they do Rs. 180 Cr in annual turnover!
Then around 2011, while I was in college. Idea was to build a smart helmet with Bluetooth, navigation, rear-view camera - basically a fully loaded cool helmet! I never got to building it...
2014: Skully launches the worlds first smart helmet
2015-16 was an interesting time!
I was about to join ISB and was spending the last month swimming and playing badminton. I struggled to find fellow players almost daily! And voila, idea came to build an app where players can find each other, book a field/court and play. Again, procrastination got the better of me.
Little did I know that @Playo had already started the sports revolution in Bangalore a few years ago!
Don't get me wrong, I don't remotely intend to say that I would have executed the idea as good as the above Founders did, but I did learn a hard lesson...
Ideas are worthless without execution!
Had I even validated any one of those ideas, I would have realized how much value they can provide!
And I know many folks who share these stories of missed opportunities with me.
I want to make sure everyone has a chance to build their ideas and the first step is realizing the value their ideas can bring.
After a successful first cohort, we are launching the Idea Validation Bootcamp to the public!
A 1-week, high-paced cohort-based bootcamp to test your crazy startup ideas!
By the end of the week you will:
- Understand your target customers better
- Estimate demand for your idea
- Get real customers who want your product/service
- Work along with like-minded folks building their ideas!
Read More
Growth Hacking vs. Growth Marketing
Everyone wants top growth hacks to accelerate their startup idea, however, the reality is quite different. Growth hacks are like fuel but no matter how good your fuel if you don't build a strong the engine to maximize the use of the fuel, its useless. Growth marketing is that engine. Learn about the differences between growth hacking and growth marketing in this article with real world examples.
When should you start investing in Performance Marketing?
Performance marketing is among the biggest needle movers in a startups growth arsenal. But for early stage startup Founders it can cause a mind-numbing dilemma - when do I start performance marketing? In this breakdown we present the answer, cover all the factors a Founder should consider before starting performance marketing, when to expect results, and how much to invest! Read more in the article
How to Choose Marketing Channels for Early-stage Startups
We cover the importance of selecting the right marketing channels to drive growth in early-stage startups. It suggests a structured approach based on four key factors: understanding the audience, assessing the founding team's skill set, considering the startup's stage (pre-PMF vs. growth), and aligning the marketing budget. The article concludes with insights on various marketing channels, such as social media, email marketing, and content strategies, offering specific advice based on product type and audience.
Schedule a Call Today
Discuss your Growth challenges